Hey, I’m Theresa — a senior marketer & storyteller.

I lead teams and turn complex ideas into clear narratives, smart strategy, and high-performing content.

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WORK SAMPLES

Based in Vancouver, BC, Canada.

Two children with gray wigs, 3D glasses, and big smiles, holding buckets of popcorn and a soda, celebrating together.
A woman with short, platinum blonde hair, winking and making a peace sign with her hand, standing next to a red background with white text that reads, "Let's get fiscal." The image is styled like a gift tag with spaces for "to:" and "from:".
Child on a swing tied to a large tree with many yellow bees on its leaves and branches, in a yard with a wooden fence in the background.
Cover page of the Memorial University Report 2019 titled 'Rooted in Place', with colorful abstract floral and landscape background.
A split-screen image of a smiling woman with blonde hair, with the rapper Leah Pennie written across the center in bold pink letters.
Two models walk down a runway at a fashion show, wearing colorful, patterned outfits. The audience is taking photos and clapping.
Promotional flyer for George Street District entertainment with a background of an outdoor crowd and performer, text promoting the district as the biggest little street in North America, with social media icons and a button saying 'Experience George
Underwater scene with a large school of fish swimming in a circular formation, accompanying the text 'Take a deeper look at today's offshore fishery'.
Scenic view of a natural rock arch formation on the East Coast Trail with trees and ocean, under a partly cloudy sky, promoting the East Coast Trail corporate sponsorship package.

Brands I’ve Worked With

  • Memorial University logo with a maroon mountain silhouette and gray text underneath.
  • Logo for East Coast Trail featuring a circular emblem with a trail, ocean, and mountain landscape, alongside the text 'East Coast Trail' in blue and green.
  • Canada Revenue Agency logo
  • Text graphic with the phrase 'take CHARGE!' in green and blue letters, with a smiley face in the exclamation mark.
  • City of Calgary logo with red and dark grey colours, featuring a crest with lions and a crown.
  • Colorful cartoon-style illustration of a city street with buildings in red, yellow, blue, green, and orange. The scene is enclosed in a circular frame with the words 'George Street' in large yellow and blue letters, and 'District' and 'Entertainment' in red banners. 'St. John’s, N.L.' is written below.
  • Logo of the Government of Newfoundland & Labrador, Canada, with stylized flowers resembling lilies in red and yellow, and green stems.
  • Logo for Fat Bastard Burrito Co. with bold black, white, and red text on a black background.
  • Fortis Inc. logo in blue with a yellow and blue wave symbol inside the letter 'O'
  • Logo for Global Pet Foods with the tagline 'eat.play.love.' on a red background.
  • Logo for Young Adult Cancer Canada featuring the acronym yacc inside a yellow speech bubble.
  • Logo of EduCanada featuring a stylized red maple leaf and the text 'EduCanada' with the slogan 'A world of possibilities' in English and French.
  • Wordmark logo for 'Vish' written in pink cursive font on a white background.
  • A black and white logo for the Craft Council of Newfoundland & Labrador featuring a stylized window with four panes, each containing a different abstract swirl or hand design.
  • Logo of Jacobean Craft Chocolate: A circular logo featuring an upside-down map outline of Newfoundland.
  • Logo of the Canadian Hard of Hearing Association featuring a stylized ear and the organization's name, with 'Newfoundland & Labrador' written underneath.
  • Lanes Retirement Living
  • Logo of MUSIC NL with stylized orange and blue musical notes above the text
  • Logo for Downtown St. John's featuring stylized colorful buildings and a silhouette of a mountain range.
  • Wordmark logo for Spicer Cole Fine Jewellers logo with a decorative star symbol above the company name.
  • Logo for RecreationNL with icons of person meditating, tree, and heart, and text 'RecreationNL Wellness Supporters make 'you' time'.
  • A colorful abstract logo resembling a flower or leaf with three petals in red, blue, and green, with the text 'Choices for Youth' below.
  • Tuckamore Music Festival logo with a stylized musical instrument design and text
  • A logo with the outline of a human head in a continuous line that forms a spiral pattern inside, with the words "fundamental inc" beneath, "fundamental" in black and "inc" in teal.

Services

  • From coming up with ideas to executing multi-channel marketing tactics, I craft strategic marketing and communications plans that captivate and deliver measurable results.

  • Words are my thing. From multi-channel advertising and website SEO content to editing and proofreading, I write clear, engaging copy that connects.

  • I keep projects, budgets, and teams on track—delivering results on time and within your budget.

  • I plan, create, and manage paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, and more—helping you reach your audience where it matters most.

  • I create social media plans, write compelling content, and provide strategic advice to grow your online presence.

  • From SEO website content to navigation and content strategy, I make sure your site speaks to your audience and meets your goals.

  • I handle press releases, media engagement, and outreach—building meaningful connections to amplify your voice.

Let’s chat.

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