CRA: Viral Valentine’s Day Cards

Valentine’s Day Cards

Canada Revenue Agency (In-House)

Concept/Copy: Theresa Powell

Description: Developed concept and copy for Valentine’s Day cards from the CRA, Canada’s tax service agency. This organic content was published on Facebook, Twitter, LinkedIn, and Instagram for our combined following of 600,000+. It went viral and was picked up by national media outlets.

Location: Canada

A man smiles, faces the camera, and does "finger guns." The text says "Be my authorized representative."
A man wearing a blue floral print shirt faces the camera and winks while sticking his tongue out. The text reads "I want to have eligible dependents with you."
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