About Me
Hey there!
I’m Theresa — a Canadian marketing consultant who specializing in strategy and writing–editing.
With an MA in English and a career that’s taken me through agencies, tech companies, and national organizations, I’ve always gravitated toward the space where narrative, strategy, and execution meet. I love turning complex ideas into clean, compelling stories that actually support business goals. Oh, and I really like ripping content to pieces and building it back up again.
Born and raised in St. John’s, Newfoundland. Currently splitting my time between Atlantic Canada and Vancouver.
Resume
Work Experience
Owner/Principal Consultant
Rialto Marketing Inc. (Remote across Canada)
09/2019–Present
Copy Editor
Canadian Journal of Career Development
06/2019–Present
Fractional Marketing Director
[Confidential - Boutique Canadian Marketing Agency]
03/2024–09/2026
Social Media Advisor
Canada Revenue Agency – Headquarters (Ottawa, ON)
2022–2023
Assistant Director, Media Monitoring
Canada Revenue Agency – Headquarters (Ottawa, ON)
2021–2022
Social Media Strategist (SaaS)
Vision33 (St. John’s, NL)
2021
Senior Copywriter
Memorial University of Newfoundland (St. John’s, NL)
2019–2020
Senior Copywriter
M5 Marketing (St. John’s, NL)
2018–2019
Senior Copywriter
Dc Design House (St. John’s, NL)
2017–2018
Education
Master of Arts | English Literature
Memorial University of Newfoundland — 2018
Bachelor of Arts (Honours) | English Literature & Communications
Memorial University of Newfoundland — 2014
Certifications
Google AI Essentials • Google Ads • Google Analytics • Google Tag Manager • HubSpot Content Marketing • Hootsuite Platform • TESOL (100 Hours) • CMHA Mental Health First Aid
Core Skills
Content Strategy • Storytelling • Copywriting • Marketing Strategy • Digital Marketing Campaigns • Omnichannel Marketing • Creative Direction • Social Media Strategy • Influencer Marketing • Ambassador Programs • Paid Media • AI-Enhanced Workflows • Project Management • Analytics • Competitor Research • Branding • Public Relations • Media Monitoring & Analysis • Social Listening
Languages
English (Native) • French (B2 Intermediate)